In The Data Hero Playbook: Developing Your Data Leadership Superpowers, veteran data professional and thought leader Malcolm Hawker offers fresh and exciting new ways to collect, manage, and use data. Called “Heroic Data Leadership,” Hawker’s new mindset for data professionals will unlock the true potential of your organization’s data. It puts to bed the limiting, counterproductive mindsets that often plague data leaders and offers original and effective alternatives you can apply immediately to generate tangible business results. The book shows you how to re-center customer satisfaction within your data strategy and convincingly demonstrates why sound data management must be paired with the delivery of value to the customer in order to have a significant impact on your company’s bottom line.
