David Avrin is one of the most in-demand international keynote speakers and customer experience consultants working today. He helps organisations understand and connect with their evolving customers to future-proof their business. In his seventh book, ‘Ridiculously Easy to Do Business With’, Avrin highlights that offering high quality and great service is no longer enough. To thrive, your business must become ridiculously easy to do business with. This practical guide explores over two dozen common policies and behaviours that create ‘friction’ for your customers- those frustrating barriers that drive customers and clients away. Left unchecked, they will erode loyalty as customers seek more accommodating and aligned alternatives.
