WA Author. *Some write-in content * Sweat Equity is your essential guide to launching a 24/7 gym from scratch, without the hefty costs of franchises or corporate support. This beginner-friendly manual provides clear, actionable steps and insider tips to help you turn your passion for fitness into a thriving business. It covers everything from securing the perfect location and handling legal requirements to creating an irresistible brand and marketing strategy. You’ll learn how to select top-quality equipment, build a supportive community, and optimize operations for round-the-clock success. Whether you’re a fitness enthusiast dreaming of entrepreneurship or a seasoned professional ready to venture out on your own, Sweat Equity equips you with the knowledge and confidence to build a profitable gym on your terms. It’s time to turn your sweat into success and redefine the fitness industry-one rep at a time. The book also includes the authors’ personal business journey, filled with real stories of successes, failures, lessons, and triumphs. This deeply personal narrative reflects their lives and experiences, making it an inspiring and relatable read.
