Strategy is not complex. But it is hard. It’s hard because it forces people and organisations to make specific choices about their future – something few companies do well. In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful articles from HBR, two of today’s most respected business thinkers explain what strategy is for, how to think about it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. Drawing from their experiences, they explain how leaders in any organisation can guide everyday actions with strategic goals built around the essential elements that determine business success – where to play and how to win
