Essential investment guide to perform sophisticated practical analysis on long-term business quality An unparalleled practical training tool for investment analysis, On the Hunt for Great Companies: An Investor’s Guide to Evaluating Business Quality and Durability helps readers move beyond using rules of thumb for companies or investment hypotheses based on broad-level pattern recognition and instead start using a more thorough approach through sophisticated empirical analysis. Readers will learn how to assess all the essential traits of a good business, including passionate management, staying power, abnormal reinvestment options, low dependency risk, and to identify emerging quality. This book is supported by a wealth of real-world examples, both contemporary and historical, detailed original illustrations, and true business stories and anecdotes from investor and former comedian Simon Kold.
