The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. This practical book for senior marketing professionals and aspiring leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI becomes more prevalent and integral to marketing, there is an increasing need for marketers to ensure they’re not falling short of data privacy principles, algorithmic bias or losing consumer trust. A complete guide that explores the opportunities and challenges presented to marketers by AI, this book enables marketers to implement AI in ways that not only comply with regulations, but also resonate deeply with their audience and their growing demand for ethical business practices.
