Allen Carr’s hundred-cigarettes-a-day addiction drove him to despair but after countless attempts to quit he discovered what the world had been waiting for – the EASY WAY TO STOP SMOKING. Now recognised as the world’s leading expert on helping smokers to quit, Allen Carr’s informative, no-scare-tactics methods and techniques are a revelation for those desperate to kick the habit. 2025 marks the 40th anniversary since this ground-breaking book’s first publication. THE unique method promises- No scare tactics No weight-gain The psychological need to smoke disappears as you read Feel great to be a non-smoker Join the estimated 50 million men and women that Allen Carr has helped set free. ‘The Allen Carr method is one of the best evidenced methods of quitting an addiction’ – Chris van Tulleken
