For many of us, the arrival of Artificial Intelligence (AI) has opened a floodgate of emotions nervousness, excitement and fear. But the strongest emotion of all? Overwhelm. With so many tools flooding the market, there’s immense pressure to adopt AI or risk falling behind. But how do we embrace AI without losing our sense of humanity? This book offers a refreshing and practical guide for non-techy leaders looking to navigate AI and lead their teams with confidence. Written by experienced marketer and copywriter, Leanne Shelton, this easy-to-read book cuts through the AI jargon typically spoken by IT geeks and gurus and explains everything in a clear, relatable and down-to-earth way. This fascinating book: Provides a roadmap to confidently embrace AI Shows leaders how they can take charge of AI without needing a deep technical background Explores the ethical implications of AI, such as data privacy and maintaining trust with clients and customers Shows how to train AI like a new employee to reflect a business’ voice, values and client needs Explains how to use AI effectively through well-crafted prompts or project briefs Looks at human creativity and how to leverage AI to free up time for strategy and innovation Through personal insights, real-life stories, and actionable tips, you’ll learn how to utilise AI to enhance your team’s creativity and productivity, without sacrificing the human touch.
