How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions–from development to release–help minimize risks and maximize returns. For industry executives, filmmakers, film students, and film enthusiasts, How to Score in Hollywood offers a unique behind-the-scenes look at the important processes that shape what consumers are offered to watch. From the initial greenlight to the final cut, Goetz explores the critical balance between creativity and commerce in filmmaking, highlighting the vital role of research at every stage to create films that resonate with audiences while also turning a profit. Filled with entertaining personal experiences, industry stories, and actionable advice, Goetz illustrates how research, budget, and marketability influence a film’s financial outcome. Whether discussing low-budget indie hits or big-budget blockbusters, How to Score in Hollywood is an invaluable resource for those seeking to understand the art, science, and business of how movies are made, marketed, and released.
