Oenone didn’t set out to become an influencer. The word barely existed when she started posting on Instagram at university to document her ‘fitness journey’ after a toxic relationship came to a messy end. In this humorous meditation on her digitized life, Oenone chronicles the pits and peaks of coming of age online. Grappling with modern-day issues on a public stage, from body image and personal boundaries to the limitations of online activism, Bad Influence examines what happens when your day-to-day reality becomes #content and that #content pays your bills. It asks: can you truly be authentic online? Can social media be a force for good? Is it necessarily bad for our mental health? Written with wit, warmth and honesty, this is a candid account of what it really means to be an influencer, from someone still figuring it out: the good, the bad and the instagrammable.
