Featuring exclusive interviews with more than 100 political insiders including Rachel Reeves, Wes Streeting, Kwasi Kwarteng and NIgel Farage. In Taken As Red acclaimed political journalist Anushka Asthana takes us behind the scenes of the 2024 general election campaign. As the political landscape undergoes a seismic shift, this gripping account provides an unprecedented insider’s perspective on the inner workings of Keir Starmer’s Labour and Rishi Sunak’s Conservatives, and the events of this high-stakes electoral contest as it unfolded. With unparalleled access to key players and exclusive insights, it delves into the strategic decisions, campaign dynamics and unexpected twists that defined the election. From the battle bus to the corridors of power, Asthana analyses just how the result came about. Was it evidence of Labour’s strategic brilliance or the inevitable result of a spiralling decline of trust in the Tories? And what of Reform’s role? Lively, analytical and compelling, Taken As Red reveals the calculated gambles and innovative strategies at play, and the people behind them. And in doing so, it looks forward as well as back.
