22-year music industry veteran and former Roc Nation co-president Omar Grant has helped shape albums from Rihanna, Mustard, Big Sean, Kylie Minogue, and more. In Who Is Your A&R?, he pulls back the curtain on the unsung heroes of the business. Through firsthand accounts from the A&Rs and executives behind Post Malone, Justin Bieber, SZA, Rihanna, and dozens more, this book explores the essential role of the A&R in shaping sound, stardom, and success–offering a guidebook for how to future-proof the music-making process by applying the lessons of the past while navigating the fast-changing industry of today. From high-stakes contract negotiations and competitive A&R meetings to late-night studio therapy sessions and personal sacrifices, Grant captures the raw, real, and rarely seen side of the music business. As the industry leans further into a data-driven model and away from hands-on artist development, Who Is Your A&R? offers both fans and future executives a powerful reminder of the human touch behind the hits.
