Why do smart people fail to achieve big goals? And why do promising strategy and change initiatives consume enormous effort without ever delivering value? The answer is rarely about tools and technology. Success lies in a better understanding of what makes people think, feel and act differently. In How to Change Anything, Huw Thomas transforms decades of behavioural research and real-world leadership experience into a practical guide for making change more likely. You will learn to diagnose and overcome nine forms of resistance, strengthen commitment without coercion, design the conditions the enable people to adapt, and sustain momentum long after the initial enthusiasm fades. From enterprise transformation to team leadership and personal change, this book will help you replace frustration and guesswork with a clear, practical path forward. If you are responsible for turning ambitious strategy into meaningful results, How to Change Anything may be the most useful change book you read.
