Endowment Handbook is a comprehensive overview of endowments & reserves, covering key changes brought about by the Tax Cuts and Jobs Act, the pandemic, and calls for social change which have caused dramatic shifts in donor behavior, market performance and society’s perceptions (good and bad) of endowed funds & the rising popularity of strategic reserves. This new publication reflects these changes & provides examples for attracting new kinds of assets like Cryptocurrency and building relationships that will sustain a cause for the future. Written by Laura MacDonald, Principal and Founder of Benefactor Group and frequent speaker at local, regional, and national conferences, Endowment Handbook covers every aspect of endowments and reserves from pre-planning, to identifying, cultivating & establishing prospective donors, all the way to marketing and measuring success.
