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Design thinking for business and management: strategies, principles and practice for innovation

Design thinking for business and management: strategies, principles and practice for innovation

ISBN: 9781398626034
Format: Paperback
Publisher: Kogan Page Ltd
Origin: GB
Release Date: November, 2026

Book Details

Understand how to think outside of the box by learning the vital and strategic role design thinking plays across businesses. Design Thinking and Management is an ideal textbook for final-year undergraduate and postgraduate students studying on Design Thinking and Design Management courses. This textbook explores: – How to utilise design strategies and principles to solve problems – Digital and technological advancements that lead to transformation – Ethic, Social and Sustainable considerations within design thinking – Human-centred approaches to success and fostering innovation Understand the key concepts of design thinking and management, by engaging with practical examples throughout this book from Nike, Tesla, Netflix, Zappo and 3M. In-text features include a glossary, learning outcomes, chapter summaries, exercise questions and real-world examples. Online resources include PowerPoint slides for lecturers and a lecturer’s manual.