Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? Alex Schultz’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – CLICK HERE is the book you need to read if you want to grow your business.
