A manifesto for anyone who has ever thought, “I’m not a salesperson,” Born to Sell:The Competative Advantage You Didn’t Know You Have is your guide to sales that focuses on what really matters: authenticity, storytelling, and a deep understanding of the human side of connecting with customers. Written by Ryan Neu, who started off as an accountant and now runs Vendr, a highly successful SaaS marketplace with hundreds of millions in revenue to date, this book contains all of the insights and tips you need to tap into your own strengths and start selling like crazy.
