In today’s rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies. This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth for senior marketing professionals and leaders. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success. Key topics include, advanced personalization techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust. This new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework and updates to the ethical landscape globally.
