As an entrepreneur or business owner, how do you turn a goldmine of expertise and experience into a brilliant book that will build your business? Step by step, Lucy McCarraher takes you through the challenging but hugely rewarding transition from well-thought-of expert to thought-leading author. Book Magic will hand you the golden keys to success: Clarity and confidence – writing your book will make you better at what you do Authority and influence – nothing sells you like a book Prospects and clients – your book will become your undercover sales agent Speaking and platforms – your book will make you visible and sought after Book magic – as a published author you will see astounding results for you and your business
