Have you ever stared at a wardrobe full of clothes thinking ‘I have nothing to wear’? You’re not alone. Millions of women are stuck in the frustrating cycle of shopping for the perfect outfit, only to find themselves overwhelmed and confused as to why no matter what they buy, they never look the way they want to. This expensive obsession drains our wallets and leaves us feeling empty, especially when we face new cost-of-living pressures. Emma Edwards, financial behaviour specialist and founder of The Broke Generation, broke free from this cycle with a radical experiment: one full year without buying any clothes. No new clothes, no second-hand finds, not even rentals. In The Wardrobe Project, Emma shares her raw, honest journey of stepping away from what she calls the ‘hamster wheel’ of spending. She confronts our culture of consumption and the impossible standards women are forced to chase – and reveals the empowering transformation that followed.
