How identity, access, and attention are transforming the future of corporate branding and investor relations The modern market is no longer defined solely by balance sheets and earnings reports-it’s powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren’t just buying shares-they’re building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals. Through vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, Ticker Shock provides a critical framework for understanding and adapting to today’s participatory, high-velocity markets where visibility equals value, and trust is earned in real time.
