For centuries, nature has been the most underpriced asset on the planet – but that is finally beginning to change. Rewilding Wealth argues that natural capital is emerging as one of the most important asset classes of our time. Drawing on experience building the UK’s leading natural capital business, this book explores the market mechanisms, business models, and cultural shifts aligning financial returns with ecological restoration. Provocative yet grounded, it challenges investors, business leaders, and financial professionals to rethink where long-term value is created – and asks whether they are ready to seize the opportunity.
