In the first book to examine the role played by textile manufacturing in the development of fashion in Italy, A New History of aMade in Italya investigates Italyas transition from a country of dressmakers, tailors and small-scale couturiers in the early post-Second World War period to a major producer of ready-to-wear fashion in the 1980s. It takes the reader from Italyas first internationally attended fashion show in 1951 to Time magazineas Giorgio Armani April 1982 cover story, which signalled the fashion designeras international arrival, and Milanas presence as the capital of ready-to-wear. Chapters focus on the material substance of Italian fashion a textile a looking at questions including the importance of manufacturing quality, design innovation, composition, production techniques, commerce and the role of textile on the countryas overall fashion system. Through these, Lucia Savi brings to light the importance of synthetic fibres, previously little-known players, such as the carnettisti (a type of textile wholesalers) as well as re-investigating well-known couturiers and designers such as Simonetta, Gianfranco FerrA and Gianni Versace. By looking at how things are made, by whom, and where, this book seeks to unpack the aMade in Italya label through a focus on making. Informed by extensive archival materials retrieved from a wide range of sources, it brings together the often-separated disciplines of fashion, textile and design history.
