Adrian earns his living writing lyrics for rappers he never meets, and finds success with a hit song about his own fruitless search for love. After his last relationship ends in a spiral of angst, Adrian decides it’s time to try Sike: the new lauded and elite AI psychotherapy app that tracks your every move and emotion, and guides you toward mental contentment. He soon falls for Maquie, a smart and pragmatic venture capitalist scouring London’s tech scene for the next business boom. She can see no potential investments though, nothing sparkles. She wants to find a business as successful as Sike, and yet she is also one of the holdouts who refuse to use it. Shifting between Adrian and Maquie’s perspectives as it tracks the fraught first year of their relationship, Sike is a story of two people wrestling with connection, identity, anxiety, success, and the limits of our obsession with self-analysis and awareness.