Gain an holistic understanding of innovation management within an organizational context with this textbook. Integrating innovative practices is fundamental for any business to become more agile and competitive when responding to internal and external factors. With this comprehensive textbook students will understand and navigate the complex field of innovation, learning the importance of creating and capturing value for sustainable business growth. Innovation Management covers: – Several types of innovation – Tools and techniques in managing innovation – Strategies for balancing innovation – Strategic ambiguity – Emerging technologies – Benefits and risks in innovation – Organizational culture and resilience Those studying with this book will develop their innovative thinking, enabling them to identify growth opportunities and implement various strategies for value creation and capture. Innovation Management includes a range of real-world examples from global companies such as Netflix, Google, Tesla Inc, Amazon and Scrub Daddy, accompanied with questions for real-life application, highlighting various innovations and emphasizing the importance of innovation. In-text resources include a glossary, learning outcomes, discussion questions and further reading questions. Online resources include PowerPoint slides for lecturers, lecturers’ manual with case and exercise answers and additional real-life examples PDF. This textbook is for final-year undergraduate and postgraduate students on innovation management, technology management and entrepreneurship and innovation.
