7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you’ll explore failures and successes and build a platform for developing your own strategic thinking skills. * Lesson 1: Understand what strategy is and what it isn’t * Lesson 2: Understand what drives strategy and what strategy drives * Lesson 3: Understand internal strategy * Lesson 4: Understand marketing strategy * Lesson 5: Understand brand strategy * Lesson 6: Understand competitive strategy * Lesson 7: Keep strategy going Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
