What if the most radical idea in business is that purpose is the best tool for unlocking long-term growth? And what if the secret to sustaining your organization’s integrity is readily available if we look in the right places? The Lean Startup transformed the way a generation of entrepreneurs built products, sparking a global movement for smarter, faster innovation. Now with Incorruptible, Eric Ries delivers ‘the book I wish I’d had while building’ (Leah Busque, founder of TaskRabbit), and takes the next step by answering a deeper question: how can we build companies that stay true to their mission even after they become successful? In Incorruptible, Ries reveals the hidden forces that cause even great organizations to drift from their original reason for being. Then he shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors, he exposes the flaws that make companies vulnerable to short-term thinking. He offers a blueprint for ‘mission-controlled’ organizations that can grow, prosper, and endure without losing their soul. Using lessons from generations-old retailers and manufacturers to recently founded tech sector stars, Incorruptible reframes the ethical longevity of business as a practical design problem.
