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Data is everybody’s business : the fundamentals of data monetization

ISBN: 9780262552981
Format: Paperback
Publisher: Mit Press (UBD)
Origin: US
Release Date: June, 2025

Book Details

In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed. Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.